HEDONISM

Worldview assumes that hedonism is the pleasure and enjoyment of the material is the main purpose of life. For the devotees understand this, have fun, party, festival, and Leisure is the main purpose of life, whether it's a pleasure for others or not. Because they think this life only once, so they feel like having gifts of joy of life. adherents within this understanding, life carried on sojourning in order to meet the unlimited desires. From this emerged the devotees understand Nudism (lifestyle naked). Their views are embodied in Epikuris view that states, "Rejoice thou this day, satisfy your ego is, because you will die tomorrow."

The question is hedonism has now become a culture among teenagers in Malaysia. Why?


All is start from the influence of western culture. teenagers now influenced by this hedonism. 'm Kind hedonism culture deeply ingrained in us, especially for teenagers. We can see teenagers so fascinated by the singing reality program like Akademi Fantasia, Mentor, One In A million and so on. Which is worrying when your child begins to follow her brother and her sisters who love to entertain. So born, Kamilah Bintang and Idola Kecil.

Not enough with the singing reality show in Malaysia so many concerts either free or paid. Not enough artists sing Malaysia, we also call overseas artists to make di Malaysia concert. Most of those who go to this concert was a teenager.




much worse, these programs receive funding from corporations, including corporations, led by Muslims. Plans based knowledge was scientific and not well received and sponsorship and is considered detrimental.

When dumped entertainment programs, with many effects will greatly shaped the people's minds with entertainment. The youth are more enthusiastic and eager to talk about the sensational gossip artist, latest films at the cinema, songs that are popular and various other topics pertaining to entertainment. Did this teen is expected to be liners to lead and shape the development of the society and the State?

Have fun in Islamic law? Are amusement prohibited? What is the history of hedonism?




And in additional, the prevalence of hedonism culture that makes fun and enjoyment as the purpose of life, especially among the younger generation, if not addressed, can embrittle sense of identity and religion, says an author biography.

Culture, Datin Seri Fatini Yaacob, thereby retarding the continuity of leadership quality.

She described the trend-conscious enjoyment of life as worrying as those who practice this culture too flexible on all matters that could fade compassion for his people and country.

Fatini been producing books, including biographies of some of the leading countries Tun Daim Zainuddin (Daim The Silence) and First Vice-Chancellor of Universiti Teknologi Malaysia Tan Sri Wahid (Ainuddin Fighters 'Stubborn' Malay) as well as biography book Natrah (Natrah Love. Riot. Tears ).

Fatini said when cultural hedonism began to creep into the Malay community, especially the youth through entertainment, sports and lifestyle, indirectly corrosive nature of shame in them.

"People who are not ashamed of this leads to serious social problems, such as commit sins in public. This will indirectly bring down the value of a society," she told Bernama at the Putra World Trade Centre (PWTC) here.

She said the impact of the borderless world of globalization the cause to 'cedukan' culture of excessive hedonism that they were forbidden western way of life that is at once against the customs of this country.

Thus the elements of moderation should have this in the young Malays to stop hedonism before becoming 'epidemic'.

"When young Malay religion is not 'robust, they can not' soul food 'and this makes them easy to cling on hedonism value of this," she said.

In addition, she also criticized the style of young people reading this while tending to the selection of reading materials in the form relaxed than high quality academic writing, such as history and biography.

She said the quality of reading materials are also important and should be emphasized as proliferation mind, apart from being a shield of knowledge spreading hedonism culture.

"Instead of reading culture is on the rise, but reading material should also be noted. It will enhance the sense of identity and the love of the nation, besides being a bastion of hedonism culture injection," she said.

She said parents also need to spend more time with their children instead of just centered on materialistic life.

Reference: http://www.malaysiandigest.com/bahasa-melayu/182421-budaya-hedonisme-di-kalangan-remaja-melayu-membimbangkan.html, http://ciptaan-mulia.blogspot.com/p/hedonisme.html, http://en.wikipedia.org/wiki/Hedonism.

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Supply Chain Carbon Management: From Disclosure to Better Performance

Ryan Schuchard, Manager, Climate and Energy, BSR

A company’s supply chain is one of its top levers for addressing climate change. However, as the Carbon Disclosure Project’s latest supply chain report shows, it is challenging in practice to reduce supplier greenhouse gas (GHG) emissions. According to the report, which describes the actions of more than 2,300 suppliers, there remains a significant gap in efforts to reduce GHG emissions between multinational corporations (MNCs) and their suppliers.

For example, while 92 percent of the MNCs who request supplier information also have emissions reduction targets, only 38 percent of the reporting suppliers do. And, while 69 percent of those MNCs are investing in emissions reduction, only 27 percent of suppliers are doing the same.

This gap exists for good reasons. A disproportionate number of suppliers are based in emerging markets like China, where energy is relatively inexpensive. The MNC participants also tend to be global brands with sophisticated management systems, while many suppliers are smaller and less mature.

What will it take to close this gap? BSR sees three opportunities:

• Be a part of the solution. MNCs need to not only ask suppliers questions but also help them get the technical assessments, coaching, and resources they need. Some managers mistakenly believe that disclosure requests will automatically send a signal that leads suppliers to reduce emissions, while in reality, surveys are often assigned to personnel without budgets, and carbon-reducing investments are not made. Therefore, companies that are serious about supplier GHG reduction cannot stop with surveying—they need to develop literacy around the energy management issues their suppliers face and understand individual supplier's specific opportunities.
• Use data that’s useful. To play a more active role, companies need to understand what is happening inside supplier operations. However, the data expressions many are most familiar with—lifecycle assessments (which compare categories of suppliers) and carbon footprints (which outline a supplier’s overall energy use)—say little about what individual factories have done or should do. Companies need to add to data collection efforts aimed at diagnosing managerial and technical weaknesses for energy efficiency, identifying specific energy-saving opportunities through energy audits on the ground, prioritizing potential energy-saving actions, and understanding what stands in the way of the suppliers taking the next step.
• Enable different kinds of suppliers, together. Supplier situations are diverse. In electronics, for example, the energy use of the top 10 percent of suppliers may be 10 times greater than the average (see figure below). Also, some suppliers will have not yet made any proactive investments in energy efficiency, while others are already managing carbon and energy in a sophisticated way. A single, middle-of-the road approach to training will serve neither of these groups. Companies need to find ways to drive forward suppliers of different shapes, scales, and stages of evolution together.

Source: Responses from more than 350 suppliers to the Electronics Industry Citizenship Coalition 2012 Carbon Reporting System survery

Building on the two-year Energy Efficiency Partnership (EEP) pilot project, which developed management capability for energy efficiency for more than 100 suppliers in China, BSR is launching a Supplier Carbon Performance (SCP) initiative. Using technical energy management as a frame of reference, SCP acquaints suppliers with best practices for managing and reducing carbon. SCP also adds several resources for which suppliers have articulated needs: on-site factory consulting, group trainings organized by common sectors and situations, and a diagnostic tool for quickly evaluating efficiency improvement opportunities at the outset.

Disclosure of supplier climate issues is vital—yet it is not alone sufficient to drive GHG reduction. Companies need to complement disclosure and reporting efforts with initiatives that investigate suppliers’ individual needs and play an active part in helping them to set and achieve their own commitments.

reference: BSR blog

The Rise of Reporting in China: How State-Owned Companies Can Dig Deeper

Chengbo Wang, Director, Advisory Services, BSR

In May 2011, the State-Owned Assets and Administration Commission (SASAC) mandated that all Chinese State-Owned Companies (SOEs) publish an annual corporate social responsibility report in an effort to increase their competitiveness. According to a report by leading Chinese news site "Renmin Online," the number of SOEs publishing CSR reports increased from 1,006 to 1,337 between October 2011 and 2012. Since the release of this mandate (also known as Guide 2.0), many Tier 1 cities—the most affluent, populous, and competitive cities in the country including Beijing, Chengdu, Shanghai, and Tianjin—have also hosted numerous events and seminars to help educate and train people from business, government, and civil society on the reporting process. 

The results of all this activity are, on the one hand, very positive. Most reports are well-designed and contain information that meets both local and international standards. On the other hand, many of the reports exist to meet SASAC requirements only—to perhaps show “face” rather than reshape a company’s long term business goals and sustainability strategy. More importantly, what appears to be missing in this rush to report is evidence of the process itself: how a company has demonstrated engagement with internal and external stakeholders, or an assessment of its strategy and integration of the topics most important to a company’s business model, such as supply chain management, local community development, human rights, and climate change.

To ensure a strategy beyond the reporting process exists, SOEs may need to consider institutionalizing their in-house CSR function and providing the resources needed to carry out related activities. CSR in Chinese companies often sits in the human resources or public relations functions, and even when a CSR unit does exist, many still fail to perform well due to budget constraints, shortages of skilled staff, and unclear or undefined responsibilities and scope. Secondly, SOEs also need to consider developing a medium and long-term strategy so staff can engage with a wider stakeholder group—such as local communities, business units, employees, and suppliers—and prioritize their needs combined with the material issues that the company wants to address. Finally, companies need to educate internal staff to solve sustainability issues through training, sharing, and peer learning among senior and mid-level management to ensure buy-in and longer-term success.

CSR reporting should not be considered a public relations exercise. In our experience, CSR strategy and performance are both equally important to enhancing a company’s competitiveness. What a company values most or believes is material to its business should be the markers by which sustainability plans are drawn up—it doesn’t stop at the report.

Note: In January 2013, the Ministry of Industry and Information (MIIT) formally released China’s first localized CSR standard, called DZCSR3000, which was developed by Dingzun Business Consulting in association with the Chinese Academy of Social Sciences (CASS), MIIT, China Enterprise Confederation-China Enterprise Directors Association (CEC-CEDA), and local government leaders including representatives from State Grid Corporation of China (SGCC), Daimler AG, and Gelly. China Daily reports that the standard meets global ISO26000 standards and is also designed to appeal to local Chinese CSR culture. BSR will share details of this standard as soon as they are available.

refference: staronline

RM2.7b for green projects

KUALA LUMPUR: A total of RM2.7bil is still available for green technology projects under the Green Technology Financing Scheme (GTFS), according to Malaysia Green Technology Corp acting CEO Ahmad Zairin Ismail.

“Under phase one, a total of RM1.5bil has been allocated for GTFS and there is a balance of RM700mil. In the Budget 2013 announcement last week, an additional RM2bil had been made available for GTFS,” he said on the sidelines of the Green Technology Financing Bankers’ Conference.

So far, RM805mil worth of projects benefiting some 65 companies have been approved by over 20 participating banks in the country, while over RM250mil worth of loans have been disbursed.

GTFS is a soft loan financing scheme established by the Government. Under the funding scheme, between RM10mil and RM50mil is allocated for a project, depending on the criteria. The Government will bear 2% of the total interest rate and also guarantee 60% of the financing amount. The scheme aims to improve the utilisation of green technology in the energy, water and waste management, building and transportation sectors.

Bank Negara deputy governor Datuk Muhammad Ibrahim said in order to create a more diverse and robust financing ecosystem for green ventures, the sukuk market and venture capital industry can play a more active role in supporting this sector.

“To promote long-term financing, the sukuk market presents an additional avenue to meet market demand. Sukuk which uses a principles-based approach on having real productive underlying assets is an ideal financing solution for green technology projects, which have large capital outlays and long gestation periods.

“Another is the promotion of a vibrant venture capital industry in Malaysia to complement the banking system, as it has the potential to facilitate the development of small and innovative businesses and the commercialisation of intellectual property,” Muhammad said in his speech earlier at the conference.

He said green businesses needed support as the industry might be technically strong but lacked the capabilities to develop comprehensive business plans and cash flow projections. .

Muhammad urged financial institutions to constantly develop expertise in support of green technology sector. “Green financing teams should have in-depth knowledge and capacity across the entire financing process flow, including development, promotions, sourcing of viable projects and holistic risk management.”

He noted that the ability to leverage on the opportunities in green technology financing would accelerate the growth of the green technology sector in Malaysia.

The two-day conference was jointly organised by Bank Negara and the Institute of Bankers Malaysia and supported by the Energy, Green Technology and Water Ministry, the Malaysian Green Technology Corp and the Sustainable Energy Development Authority Malaysia.

Meanwhile, the ministry secretary-general Datuk Loo Took Gee said although the take-up rate was low in the initial stage, the achievement of the GTFS had been commendable.

“As of end-September, a total of 209 applications had been issued with the green certificates, out of which 67 projects received loan offers from financial institutions amounting to RM815mil. The expected carbon dioxide reduction from these projects is estimated to be 1.2 million tonnes of carbon dioxide equivalents a year and an estimated 440 new green collar employment is expected to be created,” she said.

reference: thestar online